GemIQ, Inc. and its affiliates ("GemIQ," "We," "Us," "Our") are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, transfer, store, retain, or…
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GemIQ Privacy Policy
Quick Answer
GemIQ collects personal, usage, and image data to deliver and improve its Services. This policy explains what we collect, how we use it, who we share it with, and your rights regarding your data. By using GemIQ Services, you consent to the practices described here. Questions? Contact us at support@picupmedia.com.
1. Information We Collect About You
Personal Information You Provide
When you register, access, or use our Services, you may provide us with:
Name
Email address
Contact details
Payment information
Password
Age or date of birth
Location
Gender
Phone number
Business details
Any other information you choose to share
You may provide this information directly or through a third-party service. We store this data on our servers and cloud systems.
Biometric Data
GemIQ offers a Virtual Try-On Service that allows you to preview jewelry on your face, hands, ears, or neck using your device camera. To power this experience, we may collect scans of these body parts.
We do not use facial recognition to identify you.
We do not store biometric data after your Virtual Try-On session ends.
When you use our Site or Apps — whether logged in or not — we automatically collect non-identifiable information, including:
IP address
Device type and unique device identifier
Browser type and plugin details
Language preference
Time zone
Screen size
Operating system
Referrer URL
General location (inferred from zip code or area code)
Usage patterns and activity on our Site and Services
This data is collected via cookies, web beacons, and third-party analytics tools. It is generally non-identifiable and may be aggregated for analytics purposes.
Images and User-Generated Content
Some Services — such as background removal — require you to upload images. When you submit images, we collect that content to perform the requested service.
2. Sources of Information
We collect information about you from:
You directly, when you use our Services
Information you submit or grant us access to
Your interactions with our applications, hardware, software, or support team
Our group companies and affiliates
Other sources, including any additional information you voluntarily provide
3. How We Use Your Information
Service Delivery and Improvement
Delivering support, technical notices, and account communications
Determining whether our Services are available in your location
Developing new products and features
Training our Jewelry Intelligence models to enhance image processing and Virtual Try-On capabilities — we use anonymized or aggregated data where feasible
Displaying your transaction or appointment history
Personalizing and improving your experience
Processing payments
Running internal research and analytics
Communication
Sending surveys and requesting feedback
Sharing product updates, offers, and news you may find useful
Responding to your direct requests
Security and Compliance
Complying with applicable laws, regulations, and legal processes
Resolving disputes and collecting fees
Debugging and fixing errors
Enforcing our Terms of Service
Investigating and preventing fraud, security breaches, or other illegal activity
Verifying your identity where required
Advertising and Marketing
Promoting our Services to you
Sharing opportunities, contests, discounts, and partner offers
To opt out of marketing emails, use the unsubscribe link in any email we send, or update your notification settings in your GemIQ account.
4. Cookies and Tracking Technologies
What Are Cookies?
A cookie is a small file stored on your browser or device that helps us recognize you and remember your preferences. By continuing to use our Site or Apps, you consent to our use of cookies as described here.
Types of Cookies We Use
Cookie Type Purpose Strictly Necessary Required for core functions such as login, shopping cart, and payment processing Analytical / Performance Help us understand visitor behavior so we can improve our Services Functionality Remember your preferences, such as language and region settings Targeting Track visits and pages viewed so we can show more relevant content and advertising
Cookie Duration
Session cookies — deleted when you close your browser
Persistent cookies — remain until they expire or you delete them
Other Tracking Technologies
Web beacons (clear gifs) — tiny invisible graphics that track page and email interactions
Flash cookies (LSOs) — used for fraud prevention and site operations
How to Block Cookies
You can block cookies through your browser settings. Blocking all cookies — including essential ones — may prevent some parts of our Site or Apps from working correctly.
5. When and With Whom We Share Your Information
We may share your personal information with:
Affiliates and Group Companies — to improve and personalize our Services across the GemIQ platform
Service Providers — payment processors, data analytics providers, cloud hosting services, and other partners who help us deliver our Services
Business Transfers — in connection with a merger, acquisition, sale, restructuring, or other corporate event, your information may be transferred to a successor entity
Legal and Safety — when required by law, court order, or government request; to protect our rights, users, or the public; or to investigate suspected illegal activity
With Your Consent — when you authorize a third-party application or direct us to share your information
Other Service Providers — companies delivering specific features or integrations you choose to use
Aggregated Data — anonymized, non-identifiable data may be shared with affiliates, partners, or third parties
We will not sell your personal information without your explicit consent.
6. How Long We Keep Your Information
We retain your information for as long as necessary to provide our Services or comply with applicable law. Even after you deactivate your account or stop using our Services, we may keep your information to:
Comply with legal requirements and regulations
Prevent fraud and resolve disputes
Collect fees owed
Support investigations
Enforce our Terms of Service
7. Your Data Rights
All Users
You may access, update, or correct your personal information by logging into your GemIQ account or contacting us at support@picupmedia.com. We will verify your identity before making changes.
California Residents
Under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA), you have the right to:
Know what personal data we collect, its sources, how we use it, and who we share it with
Request deletion of your personal data (subject to certain exceptions)
Correct inaccurate personal information
Limit the use of sensitive personal information
Requests may be submitted twice per 12-month period. We will respond within 45 days (extendable by an additional 45 days when reasonably necessary). We will not discriminate against you for exercising these rights.
EEA, UK, and Switzerland Residents
Under the GDPR and applicable data protection laws, you have the right to:
Access — receive a copy of the personal data we hold about you
Correction — have incomplete or inaccurate data corrected
Erasure — request deletion of your data when there is no lawful reason for us to continue processing it
Object to processing — particularly for direct marketing or processing based on legitimate interests
Restrict processing — in specific circumstances, such as while we verify data accuracy
Data portability — receive your data in a structured, machine-readable format
Withdraw consent — at any time, without affecting the lawfulness of prior processing
To exercise these rights, contact support@picupmedia.com.
Canadian Residents
Under PIPEDA, you have the right to:
Request access to your personal information
Request correction of inaccurate or incomplete data
Withdraw consent to collection, use, or disclosure of your data (subject to legal or contractual restrictions)
Australian Residents
Under the Privacy Act 1988, you have the right to:
Access your personal information and request corrections
Interact with us anonymously or under a pseudonym where lawful and practicable
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your data
8. Children's Privacy
Our Services are not directed at children under the age of 13 (or a higher threshold where local law requires). If we learn that a child under the applicable age has provided personal information without verified parental consent, we will promptly delete that information.
9. How We Secure Your Information
We use administrative, technical, and physical safeguards to protect your data from loss, theft, unauthorized access, disclosure, alteration, and destruction.
No internet transmission is 100% secure, and we cannot guarantee absolute security of your data. We hold your information at our own premises and through trusted third-party service providers.
10. Storage and Processing
We and our service providers may process and store your information in the United States, Canada, the European Union, and other countries. When transferring personal data internationally, we ensure appropriate safeguards are in place.
11. How We Use Submitted Images
When you submit images for Services such as background removal, we use those images only to provide the requested Service and, as described in our Terms of Service, to train our Jewelry Intelligence models.
We will not use your submitted images for private or commercial purposes without your consent.
Processed images are accessible via a private URL — we do not actively publish this URL to the public.
Exercise discretion when uploading images that contain sensitive information.
GemIQ is not liable for unauthorized transmissions of images you do not own.
12. Third-Party Links
Our Site and Apps may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing each site's privacy policy before sharing personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised policy on our Site and update the "Last Updated" date at the top of this page. Your continued use of our Services after any update constitutes acceptance of the revised policy, except where applicable law requires explicit consent.
14. Contact Us
For privacy questions or concerns, contact our privacy team:
