Quick Answer#

Collections in GemIQ let you group and showcase your jewelry products in curated sets. Create a manual collection to hand-pick each product, or an automatic collection that updates itself based on product attributes. Once created, you can customize the page with your branding, share it with clients, post it to social media, and even sync it directly to Shopify.

Before You Start#

  • You must have an active GemIQ account with access to the Collections section

  • Products must already be in your Gallery with an assigned SKU. Only Gallery images with a SKU can be added to Collections

What Is a Collection?#

A Collection is a curated catalog of jewelry that you can create and send to your customers. It functions as a shareable product page with your own branding, contact details, and filtering options. Collections can be created on both the desktop and mobile app, and shared from either.

You can also use Collections to sync specific products to Shopify. By organizing items into a Collection and then syncing by Collection on the Shopify integration page, you have more control over exactly what gets pushed to your store.

View Your Collections#

GemIQ offers two display views for your Collections:

Grid View: Thumbnail previews of each collection
List View: Short descriptions of each collection

Toggle between views using the view selector in the Collections section.

Create a New Collection#

To create a new Collection, go to the Collections section and click the option to create a new one. Choose between a manual collection (hand-pick each product) or an automatic collection (populates based on product attributes like stone type, metal, or category).

Once created, you can add products, reorder them, and begin customizing your page.

Customize Your Collection Page#

The Collections page has been updated with a full set of customization options. Click Customize Page in the top right corner of the Share Collection view to access the following settings.

Branding#

Logo, Colors and Font

  • Upload your own logo (JPG, GIF, or PNG, maximum 10 MB). Customers who click your logo will be directed to your website, which also appears in the page footer

  • Choose from six color themes: Classic, Warm, Sapphire, Navy, Forest, and Blush

  • Select button corner style: Rounded, Slightly, or Rectangular

  • Choose an accent font: Libre Baskerville, EB Garamond, Lora, Tiro Devenagari, or Figtree

Contact and Social Add your contact details and social links so customers can reach you directly from the collection page:

  • WhatsApp

  • Email

  • Phone

  • Instagram, Facebook, Pinterest, and X

About the Jeweler Toggle this section on or off to show or hide it on the page. When enabled, you can add:

  • Slogan (one short line displayed prominently)

  • Short description (tell customers who you are)

  • Maker name and year established

  • Portrait photo (upload your own or leave blank)

Footer

  • Business name

  • Location

  • Note: the current year and a Powered by GemIQ credit always appear in the footer

Collection Page Settings#

Category Cards Category cards appear at the top of the collection page when your shared products span more than one jewelry type. You can toggle this on or off.

Filters You can toggle individual filter types on or off to control what your customers see when browsing the collection. Available filters include:

General: Product Type, Price

Tags and Attributes: Brand, Style, Demographic

Main Stone Types

Jewelry Details: Base Material, Metal Finish, Gold Color, Gold Karat, Total Weight

Certificates

Sharing Your Collection#

Once your collection is live, you have several options for sharing it:

Copy Link: Copy the collection URL to paste anywhere

Open Page: Open a live preview of your collection

Post on Social Media: Write a caption and post directly to Instagram, Facebook, Pinterest, or X from within GemIQ

Send to a Customer: Share via WhatsApp, SMS, or email

QR Code: Generate a QR code for in-store use so customers can scan and browse on their own device

Expected Result#

After setting up and sharing your collection, customers will see a fully branded, filterable jewelry catalog with your logo, contact details, and social links. They can browse, filter, and inquire directly from the page. You can update the collection at any time and the shared link will always reflect the latest version.

Common Questions#

Can I create and share a collection from my phone? Yes. Collections can be created on both the desktop and mobile app. Sharing options including copying the link, posting to social media, and sending via WhatsApp, SMS, or email are available from both.

Can I use a collection to sync products to Shopify? Yes. On the Shopify integration page, you can choose to sync by Collection rather than syncing your entire catalog. This gives you precise control over which products are pushed to your Shopify store.

Do category cards always show up? Category cards only appear when the shared products in your collection span more than one jewelry type. If all products are the same type, the category cards section will not display even if it is toggled on.

Can I use my own domain for the shared collection link? Yes. See: Use Your Own Domain for GemIQ Share Links.